13 WWF and Toyota form global partnership WWF and Toyota Motor Corporation (TMC) have entered into a five-year agreement aimed at accelerating the globe's transition to sustainability. Through this partnership, the organisations will work together to promote biodiversity conservation, raise environmental awareness and accelerate the move toward a “zero carbon” society. Toyota is the first car company and the first Japanese company to sign a Global Corporate Partnership agreement with WWF. As part of the partnership, Toyota will support the Living Asian Forest Project, a new series of existing and planned WWF activities to conserve tropical forests and wildlife in Southeast Asia. The project will take place in WWF priority places like Borneo (Kalimantan) and Sumatra in Indonesia. In the future, the project will expand to the Greater Mekong region. The project will also focus on increasing the sustainability of natural resources such as wood, paper and pulp, palm oil and natural rubber. Unsustainable production and use of these commodities are among the main causes of deforestation and increased threats to endangered species in these regions. Toyota will donate $1 million (around R15 million) to the Living Asian Forest Project and will continue its support for a total of five years. The support strengthens efforts toward achieving the Toyota Environmental Challenge 2050 goals of aiming to reduce ABOVE : Deforestation in many Asian countries has reached critical proportions. To curb this, Toyota Motor Corporation has partnered with WWF in support of the Living Asian Forest Project. Toyota's environmental footprint to zero, while creating value and producing benefit to society in the face of global-scale environmental issues. The Living Asian Forest Project will specifically help accomplish one of the six challenges: to establish a future society in harmony with nature. With demand expected to rise for natural rubber – the main resource for car tyres – the partnership recognises that the sustainable production and use of natural rubber is required for forest ecosystem conservation. Toyota acknowledges the environmental and social challenges surrounding natural rubber, and will collaborate with industries and stakeholders to contribute to international standard-setting as well as other related activities that WWF promotes. Throughout the partnership, WWF and Toyota will work together to help realise a zero carbon society. In order to successfully meet the company's goals under its Toyota Environmental Challenge 2050, Toyota has already joined the Science Based Targets initiative that is aimed at helping companies combat climate change. View a short video clip showcasing the threats posed to the natural forests and how WWF and Toyota aim to address these challenges – go to http://bit.ly/2bwVn0q.
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