Page 7

1-august-2016

N E W M O D E L Lexus Designer Tadao Mori (above left) and Chief Engineer Koji Sato (above right) shared the challenges their teams faced during the development of the LC. Says Sato, “You might think the LC project simply involved turning the LF-LC concept into a road car, but it was far more complex than that. Toyota Motor Corporation (TMC) President Akio Toyoda loved the original LF-LC design, but knew that it was a great challenge for us, possibly the greatest challenge since Lexus created the original LS.” As an engineer, he wanted the car to have great performance, while Chief Designer Tadao Mori wanted a great looking car. Despite their different disciplines, they essentially had the same goal and worked together to achieve some amazingly imaginative solutions. “Every feature on the LC is the result of an integrated approach to design and engineering,” said Sato. “The whole team worked together, engineers and designers alike. This is why we have been able to create such a great car.”


1-august-2016
To see the actual publication please follow the link above