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1-October-2016

MOVING MOUNTAINS I n one scene, a new Lexus LC 500 accelerates on a twisting mountain road and as it passes, its thrilling V8 engine note shatters the rockface to reveal a battery of pounding pistons and spinning gears. In another, a face in the mountainside turns to watch the car speed by. This amazing spectacle, to herald the arrival of Lexus’ flagship coupé, was the result of a ground-breaking film-making project that has shunned CGI trickery in favour of realworld projection mapping artistry on an unprecedented scale, all in aid of celebrating the dynamic brilliance of its design and engineering. In the same spirit of Lexus creative innovation that delivered the origamiinspired IS replica and the fully functioning ice wheels crafted for the NX crossover, the LC is celebrated in this film that pushes the boundaries of cinematographic techniques. Shot in a remote area of Spain’s Sierra Nevada mountain range, the film brought together the talents of leading motion designer Edgar Davey and a team from projection mapping specialists QED Productions, led by Paul Wigfield. Davey produced a set of visuals that takes the viewer under the skin of the LC 500, evoking elements of its engine and its worldfirst 10-speed transmission. He had to be sure each could be faithfully ABOVE: A series of seamless projected backdrops appears on the cliff face, timed to respond in perfect synchronisation with the sleek LC 500 as it powers through the twisting scenery. It required four 30 000 lumen projectors – among the brightest in the world – set up on a hillside to project against the cliff face as far as half a kilometre away. BELOW: On location in Spain’s Sierra Nevada Mountians. BOTTOM: The LC 500 is fitted with microphones at different points to pick up the sound of the engine. rendered when projected against the jagged mountainside, requiring precise positioning of each camera and projector. The filming required a team of 20 working on location. Equipped with four of the brightest projectors in the world, they had just three nights to translate Davey’s visuals into finished footage. Wigfield explained the scale of the challenge they faced. “Nothing of this scale had been done before. I don’t think this would have been possible a year or two ago. It just wouldn’t have been a practical proposition. It would have been easy to try and fake something like this, but to do it for real is such an incredible challenge.” Multiple projectors had to be linked to create a seamless backdrop of images moving over the mountainside. As well as the evocative projections, the film also focuses on some of the design and engineering features that define the new coupé, such as its arresting bodywork design, carbon fibre roof and retracting rear spoiler. Inside the car, fine craftsmanship such as the stitching of the suede-effect Alcantara trim and the sculpted surface of the magnesium gear shift paddles is contrasted with the high-tech appearance of the 3D instrumentation that greets the driver when they fire up the engine. WATCH: View the result of the LC film crew’s efforts using technology that was not feasible even a year ago: http://bit.ly/28N1etg To get a behind-the-scenes look at the making of the short film and the technologies used, go to http://bit.ly/29EpUCc


1-October-2016
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