ON THE MOVE 12 And the best eco car is…? In Britain, the quality and breadth of Toyota’s environmental motoring technology has been doubly rewarded in the 2016 Telegraph Cars Awards, with the new Prius named Best Eco Car. What’s more, the Mirai hydrogen fuel cell sedan took the runner-up spot. It didn’t stop there, though. The Prius started the environmental motoring revolution almost 20 years ago, and has reaffirmed its pre-eminent position by winning the Green Award in the Auto Express New Car Awards 2016. The results reinforce the success of the fourth-generation Prius, which raised the model’s fuel and emissions efficiency to new heights, while at the same time delivering greatly improved dynamic performance. The Telegraph’s expert road test team, which determined the awards, remarked, “Despite still feeling very much like a Prius, this model shows how Toyota has moved the game on enough for it to scoop the top honour ahead of some high- profile rivals. The latest Prius is more efficient and surprisingly entertaining to drive". In turn, the Auto Express judges were impressed by the Prius’ styling, its high-tech interior and its easy-to-drive quality that “demands no compromises”. LEFT: The fourth-generation Prius is a runaway success. After nearly 20 years of being at the forefront of automotive green technology, it is still raking in the awards. SA’s favourite car brand Toyota South Africa Motors (TSAM) has scooped the Sunday Times Top Brand award as the best regarded car brand in the Consumer category in 2016. It is the second time that TSAM has won an award in this category. The winning brands are voted for by consumers and business decision makers who rank them as being the best in their category in a nationwide survey. According to Times Media, parent company of the Sunday Times, current trends among SA’s top brands indicate that the tough economic climate has pushed consumers away from trying new things, back into the products they trust. “Winning a Sunday Times Top Brand award in the Car category is a significant accomplishment for the Toyota brand. The ability to maintain a strong position and forge ahead in a rather challenging economic climate is what distinguishes Toyota from other brands. We are eternally grateful to the South African market for their unwavering support, and it remains our philosophy and mission to create smiles whenever we interact with our customers,” says Kerry Roodt, General Manager of Marketing Communications at TSAM. Roodt adds none of the organisation’s achievements would have been possible without everyone rallying behind the Toyota brand, and singles out Toyota Motor Company in Japan, all the departments at the head office, colleagues at the Prospecton plant and dealer network across the country.
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